what google ads needs is a sensitivity filter. the great Irish breaking news portal breakingnews.ie has ads for “Cheap Flights to Cyprus” x four. While the news content makes this association, the system lacks a filter that could deem these ads to be least apt to place on this site now. Perhaps Im over sensitive but at a time when people least want to book “Cheap Flights to Cyprus” maybe google ads could offer up something else. if site-type = news & google-news top 100 knows disaster-in xCounrty then google-ads-mode = sensitive.