{"id":277,"date":"2006-04-26T08:40:32","date_gmt":"2006-04-26T08:40:32","guid":{"rendered":"http:\/\/www.briangreene.com\/bhg\/2006\/jingle-casting\/"},"modified":"2006-04-26T08:40:32","modified_gmt":"2006-04-26T08:40:32","slug":"jingle-casting","status":"publish","type":"post","link":"https:\/\/briangreene.com\/bhg\/2006\/jingle-casting\/","title":{"rendered":"jingle casting"},"content":{"rendered":"<p>I had this idea for ringtone jingles or a paid version of ringtone adverts &#8211; as my current ringtone since xmas day last year is a podcast of mine,,,, but as always Im not alone in my thinking<\/p>\n<p><a href=\"http:\/\/www.trendwatching.com\/trends\/2002\/11\/JINGLECASTING.html\">trendwatching.com<\/a> wrote in &#8217;03<\/p>\n<blockquote><p>Remember the \u201980s? When brands like Nike and Lacoste introduced the brilliant idea (for them) of making customers pay to display their logos? Ever since, human branding has seen extremes like tattooed logos on body parts, and brand icons shaved onto heads. Now, with the current wildfire-like spread of mobile\/cell phones, expect audio to be added to people\u2019s branding expressions.  Enter JINGLE CASTING. New generation phones sport features like \u201816-voice Musical Instrument Digital Interface (MIDI) synthesizers\u2019, meaning, in plain English, that jingles and ring tones are reproduced with previously unattain-able sound quality. So what\u2019s to stop corporations and organizations from persuading consumers to download their company jingles, commercials or political cries for change?  Using cell phones to broadcast commercials, tunes and jingles could well be the next big thing in the multi-billion euro ring tone industry. TRENDWATCHING.COM can\u2019t wait to hear \u201cAlways Coca-Cola!?? being JINGLE CAST from a million hand-helds, handies, cell-phones, mobiles, and keitais \ud83d\ude09<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>I had this idea for ringtone jingles or a paid version of ringtone adverts &#8211; as my current ringtone since xmas day last year is a podcast of mine,,,, but as always Im not alone in my thinking trendwatching.com wrote in &#8217;03 Remember the \u201980s? When brands like Nike and Lacoste introduced the brilliant idea&hellip; <a class=\"more-link\" href=\"https:\/\/briangreene.com\/bhg\/2006\/jingle-casting\/\">Continue reading <span class=\"screen-reader-text\">jingle casting<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-277","post","type-post","status-publish","format-standard","hentry","category-uncategorized","entry"],"_links":{"self":[{"href":"https:\/\/briangreene.com\/bhg\/wp-json\/wp\/v2\/posts\/277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/briangreene.com\/bhg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/briangreene.com\/bhg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/briangreene.com\/bhg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/briangreene.com\/bhg\/wp-json\/wp\/v2\/comments?post=277"}],"version-history":[{"count":0,"href":"https:\/\/briangreene.com\/bhg\/wp-json\/wp\/v2\/posts\/277\/revisions"}],"wp:attachment":[{"href":"https:\/\/briangreene.com\/bhg\/wp-json\/wp\/v2\/media?parent=277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/briangreene.com\/bhg\/wp-json\/wp\/v2\/categories?post=277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/briangreene.com\/bhg\/wp-json\/wp\/v2\/tags?post=277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}